The PAWS Approach

The journal

A little more context
for curious humans.

Notes on what cats are telling us, how their worlds work and the small changes that can make a surprisingly big difference.

A free place to start

Why do cats do that?

Why has your cat chosen 2am for a house-wide sprint? Why is the cardboard box more exciting than the expensive toy? Cats can be baffling — but they are not being naughty or difficult. Their behaviour is communication.

New posts land here regularly, decoding exactly this kind of thing. Pop your email in to get them straight to your inbox, and as a thank you, we’ll send over our free guide, Why Do Cats ‘Cat’?, so you’ve got something useful to start with right away.

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No spam — just helpful cat advice.

Posts coming soon — Penny will publish them here.

In the meantime, start with a conversation about the cat in front of you.

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